Industrial Inbound Marketing

Today’s industrial buyer has changed. Have you?

Today’s industrial buyers are almost two thirds through the buying process before they talk to anyone in sales.

They don’t respond well to cold calling. Or email blasts. Or print advertising. Instead, today’s B2B industrial buyers want to find answers on their own. The way to attract them is with inbound marketing and content that is optimized for search.

When you create and publish helpful, educational content, you help your prospects understand their problems and find the answers they are looking for. When they are ready to talk to a service provider, they are more likely to call you.

Highway 9 Consulting

The industrial inbound marketing specialists

Highway 9 helps industrial B2B marketers increase brand awareness and attract and nurture leads with inbound marketing. We’re a HubSpot Partner Agency that offers digital marketing and lead generation services to oil & gas firms and other industrial companies in Texas and beyond.

This means we create content that B2B industrial sales reps happily forward to potential clients. Content that answers questions, solves problems and moves buyers along their journey towards a conversation with someone in sales.

Unlike traditional HubSpot Partner Agencies, Highway 9 has decades of specialized domain expertise in industrial technologies. This means we know how to create blog posts, white papers, case studies, technical papers and other inbound assets that engineers and scientists understand.

Our experience selling and marketing industrial products and services covers almost three decades and 40 countries. We use this expertise to help you attract, engage and nurture industrial buyers.

Our industrial inbound marketing services

From strategy to execution to measurement, we create content that attracts and converts industrial buyers

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Content Strategy

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Perform SEO keyword research so that you create content that gives your buyers what they are searching for.

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Content Calendars

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Plan what to create, what to say and how to distribute your content throughout the year.

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Buyer Personas

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Create semi-fictional representations of your ideal customers based on market research and insights about your existing customers.

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Buyer Journeys

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Attract, engage and nurture more leads, more effectively, by understanding the journey they take between awareness and making a purchase.

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Content Creation

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Write, design and produce blog posts, infographics, e-books, guides, case studies and white papers to help you generate leads.

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Analytics

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Measure the effectiveness of your industrial inbound marketing campaigns with HubSpot’s Analytics toolset.

Attract. Convert. Engage.

Highway 9 helps you benefit from industrial inbound marketing.

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Generate Traffic

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Drive traffic to your website with targeted content.

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Generate Leads

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Convert visitors to leads with compelling offers and calls to action.

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Increase Trust

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Engage your buyers on their terms with thought leadership.

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Educate Buyers

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Help buyers research your solution with in-depth, helpful content.

Increase Brand Awareness

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Publish content that potential buyers share with their networks.

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Differentiate

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Differentiate your firm among commodity vendors and reduce commoditization of your products and services.

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Get Found

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Publish search-engine-optimized content that search engines (and buyers) love.

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Leverage Digital

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Increase your use of digital channels, including social, paid advertising, organic search and video.

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Shine Online

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Professionalize your digital presence with content assets that position you as a though leader and authority.

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Meet Buyers Where They Are

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Create and publish content for all stages of your buyer’s journey.