Digitally cultivate B2B industrial leads with Highway 9


Let’s talk follow-up

Around 80% of sales require five follow-up calls after the initial sales meeting. And yet a whopping 44% of sales reps give up after just one follow-up call.

This means that one way to increase sales is to increase your follow ups. To do that, you need a marketing automation platform that helps you stay in touch with prospects until they are ready to buy.

Marketing automation lets your industrial prospects take their own path to purchase to close more deals. You use each lead's behavior to tailor emails, content, offers, and outreach—at scale.

With Highway 9 Consulting, you digitally cultivate B2B leads and turn them into prospects. You create a repeatable process from lead capture to closed-won deal. And you generate more sales appointments and more conversations with qualified leads.

Highway 9 Consulting

The industrial marketing automation specialists

Highway 9 helps industrial B2B marketers harness the power of marketing automation to stay in touch with qualified leads until they are ready to talk with sales. We are a HubSpot Partner Agency with a difference. Yes, we offer lead generation and inbound marketing services. But we also come to the table with deep expertise in creating and managing successful marketing automation campaigns for B2B industrial clients.

Unlike traditional HubSpot Partner Agencies, Highway 9 has decades of specialized domain expertise in industrial technologies. This means we know how to create automated marketing campaigns that engineers and scientists understand and appreciate being part of. 

Our experience selling and marketing industrial products and services covers almost three decades and 40 countries. We use this expertise to help you attract, engage and nurture industrial leads until they are ready for a sales conversation.

Your industrial marketing, automated

Highway 9 helps you scale your lead-generation activities by using HubSpot to automate the mundane and repetitive follow-up tasks that so many sales teams neglect

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Email Sequences


Automate your email campaigns as you move prospects further down the funnel and generate more qualified leads.

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Nurturing Workflows


Create sophisticated, targeted workflows without the headaches, and give every contact in your database the attention they deserve.

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Automated Tasks


Set up webhooks, score leads, rotate leads to sales and easily manage your data in bulk by updating properties, copying values, and more.




Use advanced segmentation logic to personalize your emails for each recipient using details from your HubSpot CRM.




Automatically notify your sales team when a contact takes a noteworthy action and alert your sales team about contacts they should follow up with.




Pair each workflow with clear goals so you always know if your automated emails are working.

Automatic benefits

Highway 9’s marketing automation services help you drive growth—automatically

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Boost Sales


It stands to reason that if marketing automation follows up with more leads, you’ll generate more sales appointments. And more sales.

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Improve Accountability


Discover where the bottlenecks are in your company. Clearly defined processes and metrics, and reporting dashboards, keeps your sales reps accountable.

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Boost Productivity


Marketing automation makes your sales reps more productive by eliminating the tasks they hate. They spend more time with prospects.

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Refine Processes


Marketing automation software helps you visualize your customer’s journey and your sales & marketing processes—and then make necessary improvements.

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Target Prime Prospects


Industrial marketing automation is driven by data. Which means you create targeted, highly relevant marketing campaigns at scale.

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Save Time


HubSpot’s marketing automation tools save you time and help you remain organized by letting you schedule your campaigns and social media posts.

Ready to benefit from industrial marketing automation?

Let's Talk