According to HubSpot, misalignment between sales and marketing technologies and processes costs B2B companies 10% of revenue or more per year.
And yet when sales and marketing teams work together, companies see 38% higher sales win rates and 36% higher customer retention rates.
If you want to improve your marketing results and sales team efficiency by aligning your sales and marketing teams, let’s talk.
Highway 9 helps industrial B2B marketers align their sales and marketing teams to boost win rates and increase customer retention. We’re a HubSpot Partner Agency that offers digital marketing and lead generation services to oil & gas firms and other industrial companies in Texas and beyond. But we also come to the table with deep expertise in building and managing highly productive sales and marketing teams. Teams that actually talk to each other.
Unlike traditional HubSpot Partner Agencies, Highway 9 has decades of specialized domain expertise in industrial technologies. This means we know how to position products and services in ways that engineers and scientists understand.
Our experience selling and marketing industrial products and services covers almost three decades and 40 countries. We use this expertise to help you align your sale and marketing teams.
Highway 9 helps you align your sales and marketing teams to boost win rates and increase customer retention.
We help you form an alignment between sales and marketing that builds a more efficient sales process.
We improve your marketing results and sales team efficiency through training and coaching programs.
We help you create a feedback loop between sales and marketing that communicates what’s working, and what’s not.
When you align your sales and marketing teams, results follow.
When your sales and marketing teams share the same goals and develop a common definition of what a qualified lead looks like, both teams spend their time more effectively on promising leads.
When your sales and marketing teams use the same CRM dashboards and marketing platform, they simplify their workflows and work together more efficiently.
When sales and marketing share a common sales and marketing platform, you track and measure impact across all sales and marketing systems—and tie your marketing spend to your results.
When your sales and marketing teams segment, target and nurture the same audiences in the same way at the same time, you shorten your sales cycle.